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What is Real-Time Bidding (RTB)? Real-time bidding (RTB) is the automated process of buying and selling ad inventory on an…

What is Real-Time Targeting? Real-time targeting is a way for advertisers to deliver personalized advertising messages to the right audience,…

What is Return on Ad Spend (ROAS)? Return On Ad Spend, or ROAS, is an efficiency metric that helps advertisers…

What is a Request for Proposal (RFP)? An RFP is sent from an agency asking a partner to submit a…

What is Radius Targeting? Radius targeting is an advertisement technique to target consumers when they are near a predefined location.…