OTT
What is OTT? OTT, or Over the Top, is the delivery of TV programming via the internet. OTT content can…
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Overlay Ads
What is an Overlay Ad? Overlay ads are small banner ads that can typically be found at the bottom of…
Out-of-home (OOH)
What is Out-of-Home (OOH) Advertising? Out-of-home (OOH) advertising is any type of digital or static media that is shown outside…
Omnichannel Marketing
What is Omnichannel Marketing? Omnichannel marketing is a multichannel approach that allows companies to advertise across all channels and devices,…
Omnichannel Strategy
What is Omnichannel Strategy? An omnichannel strategy is a method crafted by a marketing team to create a comprehensive customer…
On-premise Marketing
What is On-premise Marketing? On-premise marketing (also called on-premise targeting) allows marketers to reach consumers in real-time when they are…