Foot Traffic
Marketers are under immense pressure from executives and board members to deliver results. Metrics like impressions or traffic won’t cut…
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Foot Traffic Attribution
What is Foot Traffic Attribution? Foot traffic attribution, or footfall attribution, is the ability to attribute physical store traffic to…
First Party Data
What is First-Party Data? First-party data (1st party data) is the information that a company collects directly from its own…