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What is Engagement Rate? Ad engagement rate is the ratio of ad engagements to the number of impressions of the ad unit where the engagement happens.

What are Engagement Metrics? Engagement metrics measure the effectiveness of how a user engages with your advertising message. Some possible engagement metrics on mobile include a click on your ad, a click to get directions, or completed video views. The term engagement metrics may also be applied to things other than advertising, such as how long a visitor spends on a website or if a person ‘likes’ or ‘shares’ a social media post.   Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is Effective Cost Per Visit (eCPV)? Effective Cost Per Visit (eCPV) is calculated by dividing the total store revenue during a given period by the number of visitors for that same period. For example, if a store had 10,000 visitors driven from its location-based marketing efforts and the store’s revenue for the same period was $100,000, then the eCPV would be $10. Learn how you can improve your eCPV with GroundTruth’s groundbreaking CPV marketing solutions and only pay when a visitor actually visits your store from an advertisement. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us