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What is Ad Inventory? Ad inventory is the amount of ad space that a publisher has to sell. Ad inventory…

What is Addressable TV? Addressable TV is the ability for an advertiser to serve different ads to different audience segments…

What is Campaign Attribution? Campaign attribution is the identification of actions (serving ads) that contribute to a desired outcome (a…

What is AdTech? AdTech is an abbreviation for “advertising technology” and refers to the software and technology platforms that are…

What is an Ad Exchange? An ad exchange is a digital marketplace for publishers and advertisers to buy and sell…

What is an Ad Impression? An ad impression is the number of times a consumer is exposed to an advertisement.…

What is Audience Targeting? Audience Targeting is a way for marketers to reach likely consumers with precision and scale based…

What is an ad server? An ad server is a web-based technology dedicated to the delivery of advertisements. This specialization…

What is an ad tag? An ad tag is a code snippet that has to be inserted within the HTML…