Real-World Behaviors
Gary’s QuickSteak leveraged GroundTruth CTV+, a bundle that combines CTV and mobile ads, and layered in audio ads to amplify their message.
CTV+ not only combines two highly effective channels, but also increases efficacy by retargeting those audiences who had previously been served CTV ads with mobile ads to ensure reach, repetition, and reinforcement. Gary’s QuickSteak tapped audience targeting focused on Walmart Shoppers, Sam’s Club Shoppers, and Big Box Shoppers within the Oklahoma designated market area (DMA) for hyper-focused precision on CTV screens.
Their audio ads were served across both podcasts and streaming music targeting active listeners within the Oklahoma DMA to ensure relevant delivery in their target market.
Real Business Results
With this multichannel campaign, Gary’s QuickSteak connected with their target audiences at various points in their buying journey, with direct insight into campaign performance with visit attribution directly tied to their ads.
The brand had leveraged GroundTruth CTV in past campaigns, usually seeing an average 20% sales lift during their campaign flights. During this campaign, Gary’s QuickSteak saw a whopping 30% sales lift when they layered in mobile and audio ads, proving the impact of a multi-touch approach on performance.
By the Numbers
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Sales Lift
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K
Visits driven to Walmart and Sam’s Club stores
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Visitation Rate
GroundTruth is our go-to partner for delivering our high-impact and measurable ads to the right people–it’s reflective in our sales numbers. We were first to market in testing their audio product and when we coupled it with our tried-and-true CTV and mobile channels, we expected to see sales increase. But to see a sales lift of 30% when we typically see an average of 20% when running CTV alone, proves that adding more touch points with customers across multiple channels reinforces our messages and leads to higher conversion.
