In line with the heavy summer travel season, Dr. Scholl’s tapped into GroundTruth’s media platform to deliver a highly curated campaign aimed at reaching travelers on their feet all day.
Real-World Solutions
Tactical Strategies
Dr. Scholl’s methodically selected four major U.S. airport hubs to reach travelers in the moment and retarget them with mobile ads following their initial impression.
Almost half of all impressions were delivered in real time by targeting audiences within the four designated airports. Other targeting tactics included Location Targeting recent visitors of those same airports as well as Retargeting audiences who had engaged with the ad, to continue to push them further down the funnel to the conversion stage.
There were multiple creative sizes deployed, each with a call to action (CTA) directing the potential shopper to add the items directly to their Amazon carts.
Real Business Results
By the Numbers
Average Click-Through Rate
Products transferred to carts from GroundTruth Media
Total transfer value from carted items