Top Priorities for CMOs in 2025: From AI to ROI
Next year, marketers need to focus on two major trends: AI and proving ROI. In this webinar, learn how CMOs are approaching both. Presented by eMarketer.
Webinars
Insights from leading marketers and GroundTruth ad experts to help drive results.
Grow Your Brand When Spending Slows
In tough economies, marketers need to work more efficiently. Audience segments need to be more precise across all ad channels. This webinar shows you how to grow in these exact conditions.
CTV and Foot Traffic: The Secret Multiplier You Can’t Ignore
Connected TV is growing exponentially. Learn from an expert panel how they're driving real business results, like foot traffic, with CTV media.
A Rediscovery of ROI for CTV Advertising
Discover everything marketers need to know when it comes to the world of CTV advertising.
Are Your Digital Ad Dollars Driving Foot Traffic with Adweek
Our panel of experts discuss how to build a marketing strategy that drives foot traffic and why it’s essential.
Roundtable Discussion: GroundTruth on Cookies Disappearing and What that Means for Advertisers
With cookies disappearing, advertisers are searching for a way to prevent disruption in their 2024 ad strategies. GroundTruth offers the solution. Hear all the details in this roundtable discussion.
Inform Voter Behavior With Better Political Targeting
How can you use real-world behaviors to build a successful political campaign? GroundTruth media experts give all the answers in our latest on-demand webinar.
Are You Really Measuring the Performance of Your CTV Campaigns?
Hear from a panel of experienced brand and agency leaders about best practices in CTV and stop wasting your ad dollars.
Boosting Your Direct Mail With Real-world Behavior
GroundTruth media experts share how Audience Base Direct Mail (ABDM) is helping brands eliminate wasted Direct Mail dollars by allowing them to reach households based on real-world behaviors.
Silver Lining for Retailers: What Retail & Consumer Trends Signal for 2023
Watch this webinar for Director of Research and Insights - Nicole Genchur’s take on retail growth in 2023 and discuss how these insights can be translated into marketing opportunities for retailers, big and small.
How to Supercharge your Marketing with Ads Manager in 2023
Watch this engaging webinar where Platform Specialist Connor Wilson and Account Executive Bethany Stone share the unique ways that Groundtruth’s Ads Manager can help you create advertising campaigns that generate real business results.
How Video Impacts ROI
Watch this webinar where GroundTruth CTV expert, Tom Donoghue, along with Nexstar's Maria Doherty and Christine DiMaria, discuss important CTV/OTT strategies that can help marketers drive real business results.