The CMO Playbook for Choosing the Right Media Platform
Download a guide for choosing the right media platform in 2025. Learn the criteria for building campaigns that drive real business results.
Strategy Guides
Timely marketing guides to help create performance-driven campaigns.
Beyond Screens: Top Strategies for Driving In-Store Visits
Download GroundTruth's playbook on driving in-store visits to elevate your marketing strategy and draw customers to your brick-and-mortar establishments.
2024 Holiday Strategy Guide — Travel & Tourism
The 2024 holiday season comes with optimal opportunities for advertisers to reach potential travelers and tourists. Read ahead for more!
2024 Holiday Strategy Guide — QSR/Restaurant
In GroundTruth's 2024 restaurant holiday strategy guide, we explore how advertisers can drive diners through their doors.
2024 Holiday Strategy Guide — Retail
Download GroundTruth's 2024 retail holiday strategy guide to learn how advertisers can capitalize on heightened consumer spending.
Everything You Need to Know About ROAS Right Now
Adweek and GroundTruth partner to bring you this guide with helpful tips to boost and measure your ROAS.
Media Tactics to Maximize Return on Ad Spend
Strategize your marketing approach to ensure you are maximizing return on ad spend. Dive into GroundTruth tactics and best practices to achieve your goals — whether that's driving visits, clicks, or building brand awareness. Download for more details!
2024 Strategy Guide — Easter
Get seasonal insights to plan your multi-channel marketing strategy for Easter 2024. Read about shopping trends and how this should affect your marking strategy.
Strategy Guide – Game Day
This strategy guide covers insights from last year's Big Game, forecasted trends, and recommended targeting tactics related to one of the most watched televised events of the year!
2024 Holiday Strategy Guide — Valentine’s Day
This strategy guide covers insights from last year's Valentine's Day, forecasted trends, and recommended targeting tactics related to America's most romantic holiday. Read on for more!
2023 Holiday Strategy Guide – Retail
Download GroundTruth's holiday strategy guide, with a specific focus on retail strategies. Our winter holiday guide highlights key consumer trends in 2022, and opportunities to help you maximize your marketing strategies and holiday spend.
2023 Holiday Strategy Guide – CPG
Download GroundTruth's holiday strategy guide, with a specific focus on CPG & Shopper Marketing strategies. Our winter holiday guide highlights key consumer trends in 2022, and opportunities to help you maximize your marketing strategies and holiday spend.