Case Studies

Key learnings from well-known brands across major industries.

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Gary’s QuickSteak Sales Sizzle with a 30% Lift Tied to Blend of Mobile, CTV and Audio Multichannel Campaign

By combining powerful media channels backed by GroundTruth’s attribution, the brand favorite saw sales soar within weeks at Walmart and Sam’s Club stores.

Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift

Read how Dave's Hot Chicken used GroundTruth's location-based and audience-based targeting strategies in order to drive return on ad spend (ROAS) and increase sales lift.

Coach Campaigns Performs 150% to Goal, Driving Over 30k Visits

How Coach leveraged GroundTruth's Cost Per Visit model to drive guaranteed visits through their doors during a key shopping timeframe.

Ulta Beauty New Store Openings Reach Average Visitation Rates 2.5X Faster with GroundTruth Media

How location data enhanced Ulta Beauty’s new store opening media strategy.

Toyota Drives 1.2k Visits with GroundTruth’s Cost Per Visit Model

How GroundTruth helped Toyota steer high-intent customers to their dealerships.

Dr. Scholl’s Campaign Results in 13k Products Added to Cart

Read how Dr. Scholl's campaign with GroundTruth drove 13K+ products added to carts, boosting ROI through precise location targeting.

Meguiar’s Achieves 5X ROAS with GroundTruth’s Precision Targeting

Their partnership with GroundTruth aimed to steer consumers towards Walmart outlets to purchase their latest product, the Hybrid Ceramic Wash & Wax. Over a concentrated three-week period, the campaign successfully led to more than 75K visits to designated locations by leveraging precise targeting strategies on mobile platforms.

Honey Dew Taps GroundTruth CTV to Drive Brand Buzz and Store Traffic

The brand and their agency partners, Goodway Group and Mediaworks, tapped GroundTruth to drive visitation to specified locations and increase awareness for their “give one, get one” gift card campaign.

Artful Insights: The Mint Museum’s Success Using GroundTruth Solutions to Drive Visitor Foot Traffic

The Mint Museum, an art museum in Charlotte, North Carolina, tapped into GroundTruth's innovative marketing solutions to connect with audiences in the area and increase foot traffic. In a one month time period, the campaign resulted in 998 visits, with an effective cost per visit of just $1.00.

MSS Media Leverages GroundTruth Solutions to Spread Stroke Awareness, Reaching Over 100k Users in Baltimore County

MSS Media partnered with GroundTruth to bring awareness to communities in key zip codes within Baltimore County about how to spot and report stroke symptoms. This campaign leveraged both English and Spanish ads, resulting in a 0.33% click-through rate and almost 5k clicks in three months, ensuring each advertising dollar spent achieved ROI.

Welcome to Paradise: GroundTruth Partnership Drove 1K+ Visits and Increased Local Tourism in Martin County

Martin County worked with GroundTruth to drive visitation rates among tourists interested in outdoor activities and a natural paradise.

GroundTruth Partners with Alpha Media in Driving On-Lot Visits to Sharp Auto

Discover how Alpha Media leveraged GroundTruth's media platform and location-based targeting tactics to assist Sharp Auto in boosting foot traffic and achieving an effective cost per visit for the auto dealership.