Are Seasonal Holiday Campaigns Worth The Hype?
Looking to launch a holiday marketing campaign this year? Do they get results? Discover the benefits of federal & unique holiday marketing with GroundTruth.
Blog
Expert analysis on trends impacting the marketing landscape.
GroundTruth Q&A with Truelio: How Location-Based Marketing Plays an Important Role in Generating Real Business Results
Discover the benefits of location-based marketing with the experts from GroundTruth and Truelio! Learn about the effectiveness of location-based marketing today.
Basketball on the Brain? Great For Advertisers!
Five ways to leverage video across mobile, OTT, and desktop by Tom Donoghue, Vice President - CTV.
How Marketers Can Drive Real Business Results in a Down Economy
Even if you know the current trends, competitive landscape, and best advertising practices, connecting with your dream consumer is still an uphill battle. During questionable economic times, the hill becomes even steeper. Learn how marketers can still perform and win business, even with a down economy.
Do Limited-Time Offers Provide Effective Results for QSRs?
How effective are limited time offers when it comes to increasing foot traffic to QSRs? Are they beneficial for your business? Learn more today with GroundTruth.
2023 Real-World QSR Market Trends
It’s important to stay ahead of QSR market trends in 2023. Don’t miss out on key concepts and OSR business solutions. Learn more with GroundTruth today.
New York’s Fifth Ave For All Takeaways
Ready for a miracle on Fifth Ave? In New York City, eleven blocks of the world-famous retail stretch of Fifth Avenue was closed off to traffic and opened only for pedestrians in early December. Appropriately named Fifth Avenue for All, this occasion marked the first time Fifth Avenue became a pedestrian-only street in 50 years.
Black Friday 2022 Results: Winners by Category & Brand
Who saw the largest in-store Black Friday 2022 boost? GroundTruth’s visitation data shows Black Friday 2022 Results: which retailers & categories won big this year.
Location-Based Marketing 101
We’ve made the ultimate guide to Location-Based Marketing & Advertising, containing everything you’ve always wanted to know. Read more today!
4 Insights to Make Marketers Merry This Holiday Season
Even though concerns such as rising costs and supply chain issues will likely shift consumer behavior this holiday season, the sales forecast is still heading in a positive direction.
Programmatic Advertising 101: The Complete Guide
Read our comprehensive guide to Programmatic Advertising 101. Including updated practices & tips to run your programmatic advertising campaign.
How To Properly Winterize Your 2023 Ad Campaign
Read our tips for preparing a weather-responsive ad campaign strategy. Target the right customers & easily winterize your adverts. Read more.