Blog

Expert analysis on trends impacting the marketing landscape.

3 Approaches to Building Your CTV Ad Strategy

Combining the reach and frequency of traditional TV with digital metrics, CTV provides more than just access to new audiences.

How we are providing our customers with the tools they need to get real business results.

With the right set of tools, digital audio advertising presents a huge opportunity for advertisers who want to get the most from their ad spend.

Launching and connecting Audio ads to real business results, like in-store visits, is now possible on GroundTruth.

As sports fans shift toward CTV and digital audio, advertisers have a unique opportunity to reach highly engaged audiences.

Advertisers tend to slow down spending at the top of the year. Here are a few reasons to rethink that strategy.

The real business result all advertisers want is conversions. Here are strategies for driving faster conversions.

What's the difference between PMPs and Preferred PMPs at GroundTruth? We'll tell you.

What ad channels work best together to drive real business results? We'll tell you.

Three signs that your ad platform uses the quality data necessary to drive real business results.

Audience targeting determines much of the success of your campaigns. Here's how to make it more precise.

Read four reasons why real-world behavior is the foundation of successful ad campaigns.