CTV vs. Linear TV: Which Offers Better ROAS?
When it comes to ROAS, which wins? Let’s compare and find out, then take a look at another high ROAS media channel.
Expert analysis on trends impacting the marketing landscape.
When it comes to ROAS, which wins? Let’s compare and find out, then take a look at another high ROAS media channel.
How top brands in different industries used GroundTuth's location targeting tools to drive in-store visits, sales lift, and other real business results.
This event highlighted the most important trends from today’s marketing world.
While shifting economic realities will affect your marketing plan, making the right moves now can give your brand a major competitive advantage.
Key audience targeting capabilities and practices to guarantee performance across the full funnel.
As the benefits of omnichannel become more apparent, this approach is becoming the clear path to boosting ad spend efficiency and marketing performance.
Spring has sprung, and with the changing seasons comes a brand new set of advertising trends to consider.
Today’s customers are spread across multiple channels. An omnichannel approach allows you to reach your audience wherever they are.
Combining the reach and frequency of traditional TV with digital metrics, CTV provides more than just access to new audiences.
How we are providing our customers with the tools they need to get real business results.
With the right set of tools, digital audio advertising presents a huge opportunity for advertisers who want to get the most from their ad spend.
Launching and connecting Audio ads to real business results, like in-store visits, is now possible on GroundTruth.