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Expert analysis on trends impacting the marketing landscape.

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Drive Growth with Q1 Ad Spend

Advertisers tend to slow down spending at the top of the year. Here are a few reasons to rethink that strategy.

Ad Strategies to Drive Faster Conversions

The real business result all advertisers want is conversions. Here are strategies for driving faster conversions.

PMPs vs. Preferred PMPs: Everything You Need to Know

What's the difference between PMPs and Preferred PMPs at GroundTruth? We'll tell you.

Essential Channels for Ads that Drive Real Business Results

What ad channels work best together to drive real business results? We'll tell you.

Signs Your Ad Platform Uses High Quality Data

Three signs that your ad platform uses the quality data necessary to drive real business results.

How to Build Precise Audience Targeting for Full-Funnel Marketing Strategies

Audience targeting determines much of the success of your campaigns. Here's how to make it more precise.

Real-World Behavior Is Critical for Efficient Ads

Read four reasons why real-world behavior is the foundation of successful ad campaigns.

Mobile Marketing - Tools and Strategies for Mobile Advertising

5 Mobile Marketing Strategies & Tools for 2025

Read our top 5 mobile marketing strategies & tools to help drive foot traffic to your brand. If you’re not using mobile marketing, learn why you should be!

Questions CMOs Should Ask Before Investing in AdTech for Media

Investing in the right adtech changes what's possible for your marketing team. Here are questions CMOs should ask before making their decision.

3 Steps to Building a Successful Media Plan Around CTV

Your media mix should meet customers when they're most engaged. That means building a plan around CTV. Let us show you how.

Leverage CTV to Drive Real Business Results Across the Funnel

CTV is more than an awareness channel. It can drive performance across the entire funnel. Inside, we'll show you how.

Results-First Media Plans: How CTV Reveals the Future of Performance Campaigns

Go beyond awareness campaigns and drive real business results with CTV ads for all your audience segments.