CTV vs. Linear TV: Which Offers Better ROAS?
When it comes to ROAS, which wins? Let’s compare and find out, then take a look at another high ROAS media channel.
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Expert analysis on trends impacting the marketing landscape.
Read MoreCTV vs. Linear TV: Which Offers Better ROAS?
Location Targeting: 3 Tactics, 3 Success Stories
How top brands in different industries used GroundTuth's location targeting tools to drive in-store visits, sales lift, and other real business results.
Prioritizing Performance: Our POSSIBLE 2025 Takeaways
This event highlighted the most important trends from today’s marketing world.
Where to Invest Ad Spend During Economic Instability
While shifting economic realities will affect your marketing plan, making the right moves now can give your brand a major competitive advantage.
Audience Targeting: Reach the Right People, Drive Real Results
Key audience targeting capabilities and practices to guarantee performance across the full funnel.
3 Tactics to Boost Omnichannel Performance
As the benefits of omnichannel become more apparent, this approach is becoming the clear path to boosting ad spend efficiency and marketing performance.
3 Ad Spend Trends to Kick Off Spring 2025
Spring has sprung, and with the changing seasons comes a brand new set of advertising trends to consider.
Omnichannel Can Make Your Ad Spend More Efficient. Here’s How.
Today’s customers are spread across multiple channels. An omnichannel approach allows you to reach your audience wherever they are.
3 Approaches to Building Your CTV Ad Strategy
Combining the reach and frequency of traditional TV with digital metrics, CTV provides more than just access to new audiences.
What GroundTruth’s Roadmap Says About Our Commitment to Customer Excellence
How we are providing our customers with the tools they need to get real business results.
Digital Audio Advertising is an Overlooked Sales Booster. Here’s Why.
With the right set of tools, digital audio advertising presents a huge opportunity for advertisers who want to get the most from their ad spend.
How to Run an Effective Audio Campaign with GroundTruth
Launching and connecting Audio ads to real business results, like in-store visits, is now possible on GroundTruth.