A year can bring about huge changes in a tech-powered industry like ours, and 2016 was no exception. The question now is: what lies ahead? We’ve rounded up our top three trend-based predictions to help you hit the ground running…
The path to purchase is no longer linear. Armed with smartphones, consumers are well-informed and often quick to convert online and in-store. Understanding how these consumers use their devices and how location affects their intent to buy is critical for…
Marketers currently rely on consumers to accurately report on their behaviors, however, memory and opinion can skew perception. Although self-reported consumer preferences are important for understanding attitudes, the actual behavior reported is only as reliable as the recollections of the people. For example, consumers can usually tell…
It’s a well-known saying that breakfast is the most important meal of the day. This belief is quickly becoming a fact for Quick Service Restaurant (QSR) brands seeking new growth channels. Today, consumers are looking for on-the-go, cost-effective food options…
For marketers, spring break is a dream come true. Students are looking to let loose and blow off steam from the school year, making them highly receptive to branded marketing efforts. 95% of students, ages 18–24 own a smartphone¹—and they’re…
With the mobile industry evolving at rapid speed, stay current with our new State of the Market report – available for download today! In the report, we highlight several trends in the digital landscape and shed new light on how…