Best Practices: Revamping Recruitment, Real Estate, and Event Marketing Strategies
The new year can often mean new goals, new jobs, and new experiences.
MaryClaire Hitson
Adapting Tactics in the Time of COVID-19
Six industry experts share how to adapt your location-based marketing tactics during this unprecedented time of uncertainty.
How to Effectively Drive Customers to Location-Based Landing Pages
The Link Between Landing Pages and Location Marketing For the most part, location-based marketing plays out in the physical world. It’s an offline strategy that benefits businesses with physical locations, designed to increase awareness of nearby stores, drive visits, and…
How to Use Location Marketing to Drive Website Visits
One concept our blog readers should be well-acquainted with by now is that GroundTruth is location-centric. To add additional context, the core value proposition of our technology is to drive real in-store visits. While this is an invaluable metric of success…