
Real-World Behavior Is Critical for Efficient Ads
Read four reasons why real-world behavior is the foundation of successful ad campaigns.
Read four reasons why real-world behavior is the foundation of successful ad campaigns.
CTV isn't a silver bullet for any media mix, but it is a foundational piece. One that acts as a bridge between performance and awareness campaigns in any marketing funnel.
Marketers are tired of overspending on campaigns that aren't landing with audiences. Here's how to avoid that and get real business results.
Optimizing ROAS doesn't always mean getting the highest ratio. Sometimes it means using it to scale audiences and real business results.
Successful marketers need to rethink their approach and strategy for ROAS in 2024. GroundTruth CMO, Brandon Rhoten, explains where to start.