Dr. Scholl’s Campaign Results in 13k Products Added to Cart
Read how Dr. Scholl's campaign with GroundTruth drove 13K+ products added to carts, boosting ROI through precise location targeting.
Marketing
GroundTruth
Meguiar’s Achieves 5X ROAS with GroundTruth’s Precision Targeting
Their partnership with GroundTruth aimed to steer consumers towards Walmart outlets to purchase their latest product, the Hybrid Ceramic Wash & Wax. Over a concentrated three-week period, the campaign successfully led to more than 75K visits to designated locations by leveraging precise targeting strategies on mobile platforms.
Grow Your Brand When Spending Slows
In tough economies, marketers need to work more efficiently. Audience segments need to be more precise across all ad channels. This webinar shows you how to grow in these exact conditions.
Honey Dew Taps GroundTruth CTV to Drive Brand Buzz and Store Traffic
The brand and their agency partners, Goodway Group and Mediaworks, tapped GroundTruth to drive visitation to specified locations and increase awareness for their “give one, get one” gift card campaign.
Artful Insights: The Mint Museum’s Success Using GroundTruth Solutions to Drive Visitor Foot Traffic
The Mint Museum, an art museum in Charlotte, North Carolina, tapped into GroundTruth's innovative marketing solutions to connect with audiences in the area and increase foot traffic. In a one month time period, the campaign resulted in 998 visits, with an effective cost per visit of just $1.00.
MSS Media Leverages GroundTruth Solutions to Spread Stroke Awareness, Reaching Over 100k Users in Baltimore County
MSS Media partnered with GroundTruth to bring awareness to communities in key zip codes within Baltimore County about how to spot and report stroke symptoms. This campaign leveraged both English and Spanish ads, resulting in a 0.33% click-through rate and almost 5k clicks in three months, ensuring each advertising dollar spent achieved ROI.
Behind the Real Business Results: How GroundTruth Excels at Attribution and Reporting
GroundTruth is dedicated to providing the highest quality data to our customers. It's the only way to help you drive real business results. Here's a look into how we filter for the best audience data.
CTV and Foot Traffic: The Secret Multiplier You Can’t Ignore
Connected TV is growing exponentially. Learn from an expert panel how they're driving real business results, like foot traffic, with CTV media.
Unmasking Halloween 2023
Unveil the secrets of last year's spooky season with GroundTruth's
exclusive insights. Explore daily foot traffic by category, uncover
audience affinities, and discover the top brands that reigned
supreme. Let GroundTruth's data guide your brand to bewitching
success this Halloween season!
Beyond Screens: Top Strategies for Driving In-Store Visits
Download GroundTruth's playbook on driving in-store visits to elevate your marketing strategy and draw customers to your brick-and-mortar establishments.
2024 Holiday Strategy Guide — Travel & Tourism
The 2024 holiday season comes with optimal opportunities for advertisers to reach potential travelers and tourists. Read ahead for more!
2024 Holiday Strategy Guide — QSR/Restaurant
In GroundTruth's 2024 restaurant holiday strategy guide, we explore how advertisers can drive diners through their doors.