No Kid Hungry
No Kid Hungry boosts awareness of summer meal program, driving over 19k clicks to critical meal finder with GroundTruth media.
Marketing
GroundTruth
2023 Holiday Shopping Trends
GroundTruth looks into real-time consumer trends & visitation patterns & gives strategies for reaching holiday shoppers. Read our holiday shopping trends.
Toyota
How GroundTruth helped Toyota steer high-intent customers to their dealerships.
Dave’s Hot Chicken Drives Over 10K Visits
Read how Dave's Hot Chicken used GroundTruth's media mix in order to increase app downloads, online orders, and in-person visits.
Inform Voter Behavior With Better Political Targeting
How can you use real-world behaviors to build a successful political campaign? GroundTruth media experts give all the answers in our latest on-demand webinar.
2024 Strategy Guide — Easter
Get seasonal insights to plan your multi-channel marketing strategy for Easter 2024. Read about shopping trends and how this should affect your marking strategy.
Strategy Guide – Game Day
This strategy guide covers insights from last year's Big Game, forecasted trends, and recommended targeting tactics related to one of the most watched televised events of the year!
Adweek and GroundTruth partner to outline essential CTV advertising strategies
Starting your Connected TV advertising strategies? We have a panel of experts to tell you how to get real business results for businesses of any size.
Are You Really Measuring the Performance of Your CTV Campaigns?
Hear from a panel of experienced brand and agency leaders about best practices in CTV and stop wasting your ad dollars.
Boosting Your Direct Mail With Real-world Behavior
GroundTruth media experts share how Audience Base Direct Mail (ABDM) is helping brands eliminate wasted Direct Mail dollars by allowing them to reach households based on real-world behaviors.
2024 Holiday Strategy Guide — Valentine’s Day
This strategy guide covers insights from last year's Valentine's Day, forecasted trends, and recommended targeting tactics related to America's most romantic holiday. Read on for more!
Marketing Strategies That Increase Sales Lift and Foot Traffic
How Real-World Behaviors are Fueling CTV Ad Performance.