CTV and Foot Traffic: The Secret Multiplier You Can’t Ignore
Connected TV is growing exponentially. Learn from an expert panel how they're driving real business results, like foot traffic, with CTV media.
Marketing
GroundTruth
Unmasking Halloween 2023
Unveil the secrets of last year's spooky season with GroundTruth's
exclusive insights. Explore daily foot traffic by category, uncover
audience affinities, and discover the top brands that reigned
supreme. Let GroundTruth's data guide your brand to bewitching
success this Halloween season!
Beyond Screens: Top Strategies for Driving In-Store Visits
Download GroundTruth's playbook on driving in-store visits to elevate your marketing strategy and draw customers to your brick-and-mortar establishments.
2024 Holiday Strategy Guide — Travel & Tourism
The 2024 holiday season comes with optimal opportunities for advertisers to reach potential travelers and tourists. Read ahead for more!
2024 Holiday Strategy Guide — QSR/Restaurant
In GroundTruth's 2024 restaurant holiday strategy guide, we explore how advertisers can drive diners through their doors.
2024 Holiday Strategy Guide — Retail
Download GroundTruth's 2024 retail holiday strategy guide to learn how advertisers can capitalize on heightened consumer spending.
A Rediscovery of ROI for CTV Advertising
Discover everything marketers need to know when it comes to the world of CTV advertising.
Welcome to Paradise: GroundTruth Partnership Drove 1K+ Visits and Increased Local Tourism in Martin County
Martin County worked with GroundTruth to drive visitation rates among tourists interested in outdoor activities and a natural paradise.
Are Your Digital Ad Dollars Driving Foot Traffic with Adweek
Our panel of experts discuss how to build a marketing strategy that drives foot traffic and why it’s essential.
GroundTruth Partners with Alpha Media in Driving On-Lot Visits to Sharp Auto
Discover how Alpha Media leveraged GroundTruth's media platform and location-based targeting tactics to assist Sharp Auto in boosting foot traffic and achieving an effective cost per visit for the auto dealership.
Everything You Need to Know About ROAS Right Now
Adweek and GroundTruth partner to bring you this guide with helpful tips to boost and measure your ROAS.
Roundtable Discussion: GroundTruth on Cookies Disappearing and What that Means for Advertisers
With cookies disappearing, advertisers are searching for a way to prevent disruption in their 2024 ad strategies. GroundTruth offers the solution. Hear all the details in this roundtable discussion.