Six weeks into my new role at GroundTruth, I’d come to realize that much of the advertising industry’s ideas about location data are seriously out of date. This occurred to me while talking to senior executives. Some had objections to…
How GroundTruth helps deliver life-saving messagings in times of need.
How Timberland used location data to inspire urbanites to take their own outdoor adventures.
How L’Occitane used proximity targeting to capture the magic of golden hour.
How 170,000 store visits boosted sales and support for the Live Más Foundation.
How Denny’s used proximity targeting to drive thousands of in-store visits.
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How Pinkberry used location technology to drive local greek yogurt sales.
How Thrive Market used location targeting to bring healthy food to the masses.
How Outback Steakhouse used geo-targeting technology to serve up effective ads.
How Movember targeted office and transportation hubs to drive men’s health donations.
How Goodwill gathered audience insights and spiked nationwide donations.
How we used Proximity Targeting to reach people preparing for the holidays who were in the gift-giving mindset.