HeadCount
How HeadCount used location marketing to drive voter registration.
Marketing
GroundTruth
Location and Marketing: A Love Story
This year, roughly half of adults in the U.S. still plan on celebrating Valentine’s Day, according to the National Retail Federation (NRF)—and that means dropping a significant amount of cash on the objects of their desire. In 2018, consumers spent…
Why the Super Bowl is a Sales Opportunity for Your Retail Store
Spice up the hot wings and buy some new fan gear: It’s almost time for Super Bowl LIII, and that means consumers are ready to start spending on the Big Game. According to the National Retail Federation, American consumers spent…
No Kid Hungry
How No Kid Hungry partnered with GroundTruth to drive 129,000 visits to participating ‘Dine Out’ restaurants.
One-on-One with Nordstrom: How They’re Prepping for the Holiday Rush
GroundTruth’s VP of Retail and Restaurant, Alicia DiStefano, sat down with Nordstrom’s Director of Marketing Analytics, Jake Bradbury, to discuss retail during the busy holiday season. In this podcast, they dive into how technology has bridged the gap from the…
PetSmart Charities
How PetSmart Charities is using location technology to help animals find their forever home
Why eLearning is a Must for Today’s Digital Marketer
It’s only been about ten years since businesses started investing in eLearning, but the industry is well on its way to transforming education. Growing at an annual rate of 7.5%, the eLearning market is expected to reach $275 billion by…
American Red Cross
How the American Red Cross used GroundTruth's location targeting platform to drive potential blood donors into nearby blood banks.
Can You Guess Which Retailer Is Cashing in on Discount Shoppers?
Conventional wisdom held that department stores should never undercut themselves with their own discount brands, but conventional wisdom is for the birds these days. In fact, GroundTruth’s Q2 Retail Foot Traffic report showed that discount brands are actually gaining share…
5 Ways Mobile Advertising Can Help Your Local Business Play in the Big Leagues
Worried that your local business can’t compete with the behemoth next door? Fear no more. Our local mobile advertising platform, GroundTruth Ads Manager, puts a mighty weapon at your fingertips and gives you a competitive edge over businesses still relying…
Curry’s PC World
How Curry's PC World used location technology to drive 12.4% incremental store visits among its omnichannel shoppers.
Fast jeder zweite Marketing Manager setzt auf Location Based Marketing
Hamburg, 12. Juli 2018 – Standortbasiertes Marketing wird von 91 Prozent der deutschen Marketing Managern als Brücke zwischen Konsumentenverhalten online und offline erkannt. 43 Prozent der Befragten führen aktuell solche Kampagnen durch und 24 Prozent planen, dies in den nächsten…