American Red Cross
How the American Red Cross used GroundTruth's location targeting platform to drive potential blood donors into nearby blood banks.
Marketing
GroundTruth
Can You Guess Which Retailer Is Cashing in on Discount Shoppers?
Conventional wisdom held that department stores should never undercut themselves with their own discount brands, but conventional wisdom is for the birds these days. In fact, GroundTruth’s Q2 Retail Foot Traffic report showed that discount brands are actually gaining share…
5 Ways Mobile Advertising Can Help Your Local Business Play in the Big Leagues
Worried that your local business can’t compete with the behemoth next door? Fear no more. Our local mobile advertising platform, GroundTruth Ads Manager, puts a mighty weapon at your fingertips and gives you a competitive edge over businesses still relying…
Curry’s PC World
How Curry's PC World used location technology to drive 12.4% incremental store visits among its omnichannel shoppers.
Fast jeder zweite Marketing Manager setzt auf Location Based Marketing
Hamburg, 12. Juli 2018 – Standortbasiertes Marketing wird von 91 Prozent der deutschen Marketing Managern als Brücke zwischen Konsumentenverhalten online und offline erkannt. 43 Prozent der Befragten führen aktuell solche Kampagnen durch und 24 Prozent planen, dies in den nächsten…
Timberland
GroundTruth wins MOMA award for Best use of Location Based Services with engaging Timberland Flex and the City campaign
I-COM & Outback
GroundTruth Wins I-COM Data Creativity Award with successful Outback Steakhouse Cost Per Visit campaign.
What People Say Vs. What They Actually Do
Can you remember what stores you visited last Tuesday? Or what restaurants you frequented in the last month? Marketers currently rely on consumers to accurately report on their behaviors, but memory and opinion can often skew perception. With foot traffic…
5 Tricks of the Savvy Mobile Marketer
Today, even small- and medium-sized business can harness the power of location data by using platforms that let them deliver in-app ads directly to people’s mobile devices. But having access to location data is one thing. Knowing how to use…
Top Performance Marketing Tips to Help Retailers Accelerate Sales
GroundTruth’s VP and Head of Retail & Restaurant, Alicia DiStefano, recently spoke with Footwear News about the value of brick-and-mortar and her tips on how retailers can accelerate sales. To see the full Q&A, read below: 1. What solutions does…
Athleta
How Athleta kept brand awareness and in-store visits active during the holidays.
3 Location Data Myths That Are Now Officially Busted (Part 3 of 3)
In this series, we’ve learned two things: that location data is far more than just proximity targeting, and that context is not just about content anymore. In my final blog of this series, I’ll talk about why using offline data…