PinkBerry
How Pinkberry used location technology to drive local greek yogurt sales.
Marketing
GroundTruth
Thrive Market
How Thrive Market used location targeting to bring healthy food to the masses.
Outback
How Outback Steakhouse used geo-targeting technology to serve up effective ads.
Movember
How Movember targeted office and transportation hubs to drive men’s health donations.
Goodwill
How Goodwill gathered audience insights and spiked nationwide donations.
Oxfam
How we used Proximity Targeting to reach people preparing for the holidays who were in the gift-giving mindset.
BMW
How BMW used location technology to drive luxury consumers to local dealerships.
Is Third-Party Validation Really That Valuable?
Unless you’ve been living under a rock for the last twelve months, you will be aware that leaders such as WPP’s Sir Martin Sorrell, former Publicis CEO Maurice Levy and a plethora of marketers have been throwing down the gauntlet…
The Where of Wearables: Exploring the Potential of Wearables and Location-Based Marketing
Last year, Gartner reported that wearable technology needs to be more useful. With wearable abandonment rates hovering around 30 percent, the research company stressed the importance of creating more compelling value propositions. eMarketer echoed similar sentiments when revising its previous…
Just Released Foot Traffic Report Indicates Early 2017 QSR Trends
While foot traffic data has been known to uncover real-world consumer insights, most don’t realize how frequently it can align with actual brand performance and business trends—providing marketers with a deeper understanding into shopping behavior and future business success. This…
How Companies Everywhere Are Using Location Targeting to Make a Brand-Customer Match
Craigslist’s missed connections are always a fun read, but they also demonstrate a very real problem: while people can cross paths at different locations throughout their lives, it doesn’t always end up in a connection. Introduce technology into the equation,…
Innovation and Insights Changing Retail Marketing
Frustrated shoppers are all too familiar with disappointing retail experiences: If they can’t find what they want at the price that they want, they give up and leave. For marketers, this is something of a nightmare—pairing actionable data from both…