Can you remember what stores you visited last Tuesday? Or what restaurants you frequented in the last month? Marketers currently rely on consumers to accurately report on their behaviors, but memory and opinion can often skew perception. With foot traffic…
Today, even small- and medium-sized business can harness the power of location data by using platforms that let them deliver in-app ads directly to people’s mobile devices. But having access to location data is one thing. Knowing how to use…
GroundTruth’s VP and Head of Retail & Restaurant, Alicia DiStefano, recently spoke with Footwear News about the value of brick-and-mortar and her tips on how retailers can accelerate sales. To see the full Q&A, read below: 1. What solutions does…
In this series, we’ve learned two things: that location data is far more than just proximity targeting, and that context is not just about content anymore. In my final blog of this series, I’ll talk about why using offline data…
Location data doesn’t mean what it used to. There was a time when it was simply for firing off discount ads to nearby consumers. It still does that, but it also reveals offline customer journeys — something far more valuable…
Six weeks into my new role at GroundTruth, I’d come to realize that much of the advertising industry’s ideas about location data are seriously out of date. This occurred to me while talking to senior executives. Some had objections to…
