OneSight
How location-based marketing amplified OneSight’s mission: Give glasses and change a life.
Marketing
GroundTruth
Hooters
How a Hooters March Madness Multichannel Ad Campaign Combined Connected TV & Mobile Channels to Score More Visits.
Your Guide to Location-Based Advertising for Mother’s Day and Father’s Day
It’s officially spring, and with the warmer weather and sunny days comes Mother’s Day and Fathers’ Day — two holidays neither consumers nor brands can afford to overlook. Mother’s Day spending topped $23 billion last year as 86% of Americans celebrated the…
Comporium
How Comporium increased repeat shoppers for its Supermarket client using location-based marketing.
Here’s Why You Should Refresh Your Retail Marketing Strategy for Spring
With our broken New Year’s resolutions now in the past, springtime provides an opportunity for everyone to start anew. It also presents your brand with a chance to connect with your customers as they begin thinking about revitalizing their lives…
HeadCount
How HeadCount used location marketing to drive voter registration.
Location and Marketing: A Love Story
This year, roughly half of adults in the U.S. still plan on celebrating Valentine’s Day, according to the National Retail Federation (NRF)—and that means dropping a significant amount of cash on the objects of their desire. In 2018, consumers spent…
Why the Super Bowl is a Sales Opportunity for Your Retail Store
Spice up the hot wings and buy some new fan gear: It’s almost time for Super Bowl LIII, and that means consumers are ready to start spending on the Big Game. According to the National Retail Federation, American consumers spent…
No Kid Hungry
How No Kid Hungry partnered with GroundTruth to drive 129,000 visits to participating ‘Dine Out’ restaurants.
One-on-One with Nordstrom: How They’re Prepping for the Holiday Rush
GroundTruth’s VP of Retail and Restaurant, Alicia DiStefano, sat down with Nordstrom’s Director of Marketing Analytics, Jake Bradbury, to discuss retail during the busy holiday season. In this podcast, they dive into how technology has bridged the gap from the…
PetSmart Charities
How PetSmart Charities is using location technology to help animals find their forever home
Why eLearning is a Must for Today’s Digital Marketer
It’s only been about ten years since businesses started investing in eLearning, but the industry is well on its way to transforming education. Growing at an annual rate of 7.5%, the eLearning market is expected to reach $275 billion by…