Spice up the hot wings and buy some new fan gear: It’s almost time for Super Bowl LIII, and that means consumers are ready to start spending on the Big Game. According to the National Retail Federation, American consumers spent…
GroundTruth’s VP of Retail and Restaurant, Alicia DiStefano, sat down with Nordstrom’s Director of Marketing Analytics, Jake Bradbury, to discuss retail during the busy holiday season. In this podcast, they dive into how technology has bridged the gap from the…
It’s only been about ten years since businesses started investing in eLearning, but the industry is well on its way to transforming education. Growing at an annual rate of 7.5%, the eLearning market is expected to reach $275 billion by…
Conventional wisdom held that department stores should never undercut themselves with their own discount brands, but conventional wisdom is for the birds these days. In fact, GroundTruth’s Q2 Retail Foot Traffic report showed that discount brands are actually gaining share…
Worried that your local business can’t compete with the behemoth next door? Fear no more. Our local mobile advertising platform, GroundTruth Ads Manager, puts a mighty weapon at your fingertips and gives you a competitive edge over businesses still relying…
Hamburg, 12. Juli 2018 – Standortbasiertes Marketing wird von 91 Prozent der deutschen Marketing Managern als Brücke zwischen Konsumentenverhalten online und offline erkannt. 43 Prozent der Befragten führen aktuell solche Kampagnen durch und 24 Prozent planen, dies in den nächsten…
