Shopper Trends: Summer Season Sizzle Date: Tuesday, March 23, 2021 A new season means a fresh start for consumers and brands alike. As the summer months roll in, the demand shifts from snow shovels and soups to cookout gear and…
2020 Consumer Trends That Will Continue to Impact Brands in the New Year.
How a solutions provider helped a health care client create awareness and increase daily visits.
GroundTruth recently teamed up with SuitUp to host a week-long virtual competition for middle school students. SuitUp is a 501c3 education non-profit that increases college and career awareness and preparedness for students in underserved communities through innovative business competitions. Their…
How Goodwill® used location to “bring good” to their communities.
In this blog series, we are highlighting brands with brick-and-mortar locations that are implementing new and innovative ways to increase foot traffic to their stores. Especially with new COVID-19 restrictions, it’s even more important for brands to provide new ways of interacting with customers all while in a safe environment.
How a CPG brand connected shoppers with high-demand products during unprecedented shortages.
No Kid Hungry drives more than 11k visits to meal distribution sites with hyper-local targeting for COVID-19 relief.
As businesses reopen, reconnect with customers using location data, GroundTruth Audience Segments, and strategic targeting.
How a College Enlisted Residential Targeting Efforts to Boost Enrollment.
Das Corona-Virus hat Einfluss auf alle Branchen und Bereiche – neben Ausgangs- und Kontaktbeschränkungen, Maskenpflicht und vermehrt Homeoffice, wirkt sich die Krise auch auf das Konsumentenverhalten aus. In unserem Webinar am 23. April haben wir bereits erste Insights dazu geteilt.…
