Where to Invest Ad Spend During Economic Instability
While shifting economic realities will affect your marketing plan, making the right moves now can give your brand a major competitive advantage.
Marketing
GroundTruth
Audience Targeting: Reach the Right People, Drive Real Results
Key audience targeting capabilities and practices to guarantee performance across the full funnel.
3 Tactics to Boost Omnichannel Performance
As the benefits of omnichannel become more apparent, this approach is becoming the clear path to boosting ad spend efficiency and marketing performance.
3 Ad Spend Trends to Kick Off Spring 2025
Spring has sprung, and with the changing seasons comes a brand new set of advertising trends to consider.
Sound Idea: Why Digital Audio is Essential to Your Ad Strategy – an EMARKETER Event
Discover digital audio advertising trends, forecasts, and strategies, and learn how this channel boosts real business results.
Omnichannel Can Make Your Ad Spend More Efficient. Here’s How.
Today’s customers are spread across multiple channels. An omnichannel approach allows you to reach your audience wherever they are.
3 Approaches to Building Your CTV Ad Strategy
Combining the reach and frequency of traditional TV with digital metrics, CTV provides more than just access to new audiences.
belVita Drives 221k In-Store Visits & 3.44% VR with GroundTruth Mobile & DOOH Media
Read how belVita's omnichannel campaign with GroundTruth boosted visits, sales, and awareness through precise targeting strategies.
Duke Cannon Spurs 12% Sales Lift at Walmart Stores
Duke Cannon, a premium men’s grooming brand available at multiple retailers, launched a multichannel campaign with the goal of increasing purchase intent and driving conversion.
What GroundTruth’s Roadmap Says About Our Commitment to Customer Excellence
How we are providing our customers with the tools they need to get real business results.
How Top Marketers Are Maximizing Foot Traffic & Incremental Sales
How fast-growing brands like Duke Cannon and award-winning media agencies like Croud turn ad dollars into unstoppable growth.
Digital Audio Advertising is an Overlooked Sales Booster. Here’s Why.
With the right set of tools, digital audio advertising presents a huge opportunity for advertisers who want to get the most from their ad spend.