Marketing, Author at GroundTruth

Marketing

GroundTruth

Articles: 489

Grow Your Brand When Spending Slows

In tough economies, marketers need to work more efficiently. Audience segments need to be more precise across all ad channels. This webinar shows you how to grow in these exact conditions.

Marketing
October 3, 2024
Webinars

Driving Engagement: Meguiar’s Achieves 5X Return on Ad Spend with GroundTruth’s Precision Targeting

Their partnership with GroundTruth aimed to steer consumers towards Walmart outlets to purchase their latest product, the Hybrid Ceramic Wash & Wax. Over a concentrated three-week period, the campaign successfully led to more than 75K visits to designated locations by leveraging precise targeting strategies on mobile platforms.

Marketing
October 2, 2024
Case Studies

Sweet Success: How Honey Dew Leveraged GroundTruth CTV to Drive Brand Buzz and Store Traffic

The brand and their agency partners, Goodway Group and Mediaworks, tapped GroundTruth to drive visitation to specified locations and increase awareness for their “give one, get one” gift card campaign.

Marketing
October 1, 2024
Case Studies

Behind the Real Business Results: How GroundTruth Excels at Attribution and Reporting

GroundTruth is dedicated to providing the highest quality data to our customers. It's the only way to help you drive real business results. Here's a look into how we filter for the best audience data.

Marketing
September 3, 2024
Blog

CTV and Foot Traffic: The Secret Multiplier You Can’t Ignore

Connected TV is growing exponentially. Learn from an expert panel how they're driving real business results, like foot traffic, with CTV media.

Marketing
July 17, 2024
Webinars

Unmasking Halloween 2023

Unveil the secrets of last year's spooky season with GroundTruth's exclusive insights. Explore daily foot traffic by category, uncover audience affinities, and discover the top brands that reigned supreme. Let GroundTruth's data guide your brand to bewitching success this Halloween season!