AW360: Rosie O’Meara, Chief Revenue Officer, GroundTruth
Rosie O'Meara, GroundTruth CRO, discusses the trends driving change throughout the marketing landscape.
Read MoreAW360: Rosie O’Meara, Chief Revenue Officer, GroundTruth
Media Mentions
Discover the latest news and industry updates from GroundTruth.
Auto Marketers Set For a Tuneup in 2022
GroundTruth’s SVP of Marketing, Dan Silver outlines six ways auto marketers can leverage data-driven insights to create customer experiences for consumers.
Read MoreAuto Marketers Set For a Tuneup in 2022Don’t Wait to Winterize Your Advertising Strategy
Tom Donoghue, VP of CTV and OTT at GroundTruth explains the importance of optimizing advertising strategies to align with seasonal weather changes.
Read MoreDon’t Wait to Winterize Your Advertising StrategyInfographic: Malls Were the Big Winner of Back-to-School Season
As kids head back to classrooms, in-person shopping returned as well.
Read MoreInfographic: Malls Were the Big Winner of Back-to-School Season2021 Holiday Retail Forecasts and Predictions
Dan Silver, GroundTruth SVP of Marketing joins other industry experts in a conversation surrounding 2021's holiday buying forecasts.
Read More2021 Holiday Retail Forecasts and PredictionsSetting the Stage for the Next Evolution of Mobile Advertising
Eddie Dingels, GroundTruth's Chief Operating Officer, spoke with Advertising Week about the evolution of mobile advertising.
Read MoreSetting the Stage for the Next Evolution of Mobile AdvertisingExpert Roundup: The New Data Arms Race
Eddie Dingels, GroundTruth's Chief Operating Officer, explains why data accountability is more important than ever during a new era of mobile advertising.
Read MoreExpert Roundup: The New Data Arms RaceAdvertisers And Publishers Are Demanding Greater Data Accountability
Eddie Dingels, GroundTruth's Chief Operating Officer, uncovers why accuracy has become more critical than ever for advertisers and publishers in their approach to consumer connection with brands.
Read MoreAdvertisers And Publishers Are Demanding Greater Data AccountabilityHow to Erase the Lines Between Business and Motherhood
Rosie O'Meara, GroundTruth's Chief Revenue Officer, explains that it’s easier than you think to translate parenting skills into the workplace...especially during a pandemic.
Read MoreHow to Erase the Lines Between Business and MotherhoodConsumer Location Data Tracker Ground Truth Granted MRC Accreditation
GroundTruth announced that it has been granted accreditation by the Media Rating Council (MRC) for its Location, Place, and Visitation data sets.
Read MoreConsumer Location Data Tracker Ground Truth Granted MRC Accreditation