What is Dynamic Creative?

Dynamic creative (or “dynamic ads”) is a method of programmatic advertising that results in an ad’s messaging being updated in real-time based on predefined parameters and rules defined by the advertiser. This highly automated approach allows advertisers to create very relevant, unique, and personalized ads to each user on the fly, helping to vastly improve the effectiveness of the campaign with little time investment. An example of this would be for an auto manufacturer showing the appropriate offer based on the geographic region of the impression. Common parameters used in dynamic creative are location, weather, time, etc. The more parameters that can be defined, the more effective the ad is likely to be.

Learn more about dynamic creatives and how we use them in our location-based mobile advertising platform at GroundTruth. Discover the power of dynamic creative at your fingertips.