Secondary Action Rate (SAR)
What is Secondary Action Rate (SAR)? SAR is a performance measure based on the percentage of ads that resulted in…
Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
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Request for Proposal (RFP)
What is a Request for Proposal (RFP)? An RFP is sent from an agency asking a partner to submit a…
Radius Targeting
What is Radius Targeting? Radius targeting is an advertisement technique to target consumers when they are near a predefined location.…
Proximity Targeting
What is Proximity Targeting? Proximity Targeting is a marketing technique that uses mobile location services to reach consumers in real-time when…
Programmatic Buying
What is Programmatic Buying? Programmatic buying is the automated purchase of data-driven, targeted ads. Advertisers can choose to purchase ad…
Parcel Map
What is a Parcel Map? A parcel map, also known as a property map and tax map, are maps typically built…
On-premise Marketing
What is On-premise Marketing? On-premise marketing (also called on-premise targeting) allows marketers to reach consumers in real-time when they are…
Neighborhood Targeting
What is Neighborhood Targeting? Neighborhood Targeting can help marketers reach mobile users in areas with a high visitation affinity to…
Media Planning
What is Media Planning? Media planning is a process in which an agency or brands details the objectives, strategies, and…
Media Brief
What is a Media Brief? A media brief is a resource that outlines the advertising objectives, target audience, budget, and…