Ad Exchange
What is an Ad Exchange? An ad exchange is a digital marketplace for publishers and advertisers to buy and sell…
Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
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Omnichannel Marketing
What is Omnichannel Marketing? Omnichannel marketing is a multichannel approach that allows companies to advertise across all channels and devices,…
Omnichannel Strategy
What is Omnichannel Strategy? An omnichannel strategy is a method crafted by a marketing team to create a comprehensive customer…
Desktop Display Advertisements Cost
How Much Do Desktop Display Advertisements Cost? Desktop display advertisements cost between $3.50-$15 CPM (cost per mille) per campaign. However,…
CTV Advertisements Cost
CTV Ads What Are CTV Ads? CTV (Connected TV) ads are digital advertisements delivered via streaming services on internet-connected TVs,…
Pick-Up & Delivery Zones
What Are Pick-Up & Delivery Zones? Pick-up and delivery zones is a feature on GroundTruth that show areas surrounding a…
Cross-Device Targeting
What is Cross-Device Targeting? Cross-device targeting is the ability to target users on different devices, such as mobile, desktop, and…
Types of Display Ads
What are Types of Display Ads? There are many types of display ads, the most common being: Banner ads: Ad…
Display Advertising Services
What are Display Advertising Services? Display advertising services allow marketers to accurately build and target specific audiences across various devices…
Display Retargeting
What is Display Retargeting? Display Retargeting (often called Display Remarketing) is the additional targeting of a consumer that has already…