Return on Ad Spend (ROAS)
What is Return on Ad Spend (ROAS)? Return On Ad Spend, or ROAS, is an efficiency metric that helps advertisers…
Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
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Second Party Data
What is Second-Party Data? Second party data, or 2nd party data, is data that comes from a source other than…
Pre-Roll Ads
What are Pre-Roll Ads? Pre-roll ads are promotional videos that appear before the main video that a user has selected…
Overlay Ads
What is an Overlay Ad? Overlay ads are small banner ads that can typically be found at the bottom of…
Out-of-home (OOH)
What is Out-of-Home (OOH) Advertising? Out-of-home (OOH) advertising is any type of digital or static media that is shown outside…
Ad Inventory
What is Ad Inventory? Ad inventory is the amount of ad space that a publisher has to sell. Ad inventory…
IP Address
What is an IP Address? An IP address, or IP addresses, are one of many signals used in GroundTruth’s Audience…
GDPR
What is GDPR (General Data Protection Regulation)? The General Data Protection Regulation, or GDPR, is a law that came into…
Foot Traffic Attribution
What is Foot Traffic Attribution? Foot traffic attribution, or footfall attribution, is the ability to attribute physical store traffic to…
First Party Data
What is First-Party Data? First-party data (1st party data) is the information that a company collects directly from its own…