Blueprint Technology
With Blueprints, GroundTruth offers customers a precise way to tie real business results, like foot traffic, to their marketing efforts.
GroundTruth’s Blueprint Technology
Blueprints are the foundation of GroundTruth’s ability to create and reach unique audience segments based on real-world behaviors that can be reached across multiple media channels.
4.8M+
Locations Mapped
GroundTruth offers companies insight into the real-world behaviors they need to build more precise audience segments and attribution to real business results.
Blueprint Categories:
Amusement Parks
Baseball Stadiums
QSR Drive-Thrus
Music Festivals
Movie Theaters
Car Dealerships
Shopping Malls
Supermarkets
Blueprints make it possible to measure how consumers respond to advertising campaigns, including if they physically showed up to a location, to understand the real business results generated by a brand's advertising.
How Does Blueprinting Work with GroundTruth?
Blueprinting with GroundTruth is unique. First it’s important to understand how it works.
Blueprints consist of three layers:
Retail Block
The third layer includes the Retail Block, which includes the surrounding business area of a location.
On-Lot
The second layer is called On-Lot, which extends the in-store boundaries to also include the parking lot surrounding the business.
In-Store
The first layer of a Blueprint is called In-Store, which maps to the walls of the business.
The GroundTruth Blueprint Advantage
The multiple polygon layers are proprietary to GroundTruth and are not available through any other competitor.
When customers enter the boundaries of a Blueprinted area, GroundTruth uses MAIDs and other identifying signals to track who enters a location after seeing an ad.
How Advertisers Use Blueprints
Advertisers use Blueprints in a variety of ways depending on their specific goals.
Build precise audience segments based on real-world behavior.
Attribute real business results to campaigns.
Target audiences in real-time when they’re within the boundaries of Blueprinted location.