During any other normal year, the days following the Super Bowl would be a time when many of us circle the water cooler to talk about the most creative, amusing ads that were aired during the big game. The challenge, as we all know, is that this is not like any normal year.
GroundTruth’s SVP, Dan Silver, gives the play-by-play on which ads won at this year’s big game by going all in on brand value and inspiration.