Discover the latest news and industry updates from GroundTruth.
The first quarter of 2019 is a time to look back on the triple threat of retail-based holidays we just survived. Black Friday and Cyber Monday are some of the better known days; in comparison, little is reported about Small…
The Tri-State Toyota Dealers Association drove 1,200 visits in a month to dealer lots with an ad campaign that relied on mobile location data for improved targeting, per an announcement. Location-based audience targeting urged prospective car buyers to visit specific dealerships…
Location data is one of the most useful tools for businesses in today’s economy. As mapping technology becomes more detailed and precise, companies are able to better target potential customers. Eric Hadley, Chief Marketing Officer at GroundTruth, explains how the…
A shopper visits a suitcase store to take a vinyasa yoga class. When she’s done, she goes to a lecture about sleep science at a mattress store and she winds up at a women-in-business networking event at a clothing shop.…
The death of physical retail stores has been greatly exaggerated. Although there have been numerous store closings and bankruptcies, some retailers (e.g., Macys, Target) have recently reported strong earnings and are seeing more in-store customers. In addition, there has been…