GroundTruth Names Chris Yamaoka Chief Privacy Officer
GroundTruth’s appoints Christopher Yamaoka to the role of Chief Privacy Officer.
Discover the latest news and industry updates from GroundTruth.
GroundTruth’s appoints Christopher Yamaoka to the role of Chief Privacy Officer.
GroundTruth’s self-serve location advertising platform can help marketers understand their campaigns, increase store visits, and make more strategic forecasting decisions. Brands can buy and manage all of GroundTruth’s advertising products through a self-serve platform, reaching consumers based on where they’ve…
The way we work has changed dramatically in recent years, as consumers find themselves favoring a more flexible and collaborative work style. Co-working has gone from being a novelty to the new normal, with more than 4,000 coworking spaces across…
Super Bowl 2019 was a bust for a number of reasons—some of which are in marketers’ control and others of which aren’t. It’s nobody’s fault that there were more punts than touchdowns or that the halftime show didn’t inspire viewers,…
The first quarter of 2019 is a time to look back on the triple threat of retail-based holidays we just survived. Black Friday and Cyber Monday are some of the better known days; in comparison, little is reported about Small…
The Tri-State Toyota Dealers Association drove 1,200 visits in a month to dealer lots with an ad campaign that relied on mobile location data for improved targeting, per an announcement. Location-based audience targeting urged prospective car buyers to visit specific dealerships…
GroundTruth’s month-long campaign drove over 1,200 visits to specified locations.
1500+ active businesses on the platform; GroundTruth expands into enterprise companies including iHeartMedia and OUTFRONT Media.
Location data is one of the most useful tools for businesses in today’s economy. As mapping technology becomes more detailed and precise, companies are able to better target potential customers. Eric Hadley, Chief Marketing Officer at GroundTruth, explains how the…
GroundTruth is able to reach potential pet adopters on their mobile devices via real-time targeting of mobile users near PetSmart locations.