Rosie O'Meara, GroundTruth CRO, discusses the trends driving change throughout the marketing landscape.
Read MoreAW360: Rosie O’Meara, Chief Revenue Officer, GroundTruth
For the second consecutive year, GroundTruth recognized as a leading ad tech organization.
Read MoreGroundTruth Named a 2022 Ad Age Best Places to Work
GroundTruth’s SVP of Marketing, Dan Silver outlines six ways auto marketers can leverage data-driven insights to create customer experiences for consumers.
Read MoreAuto Marketers Set For a Tuneup in 2022
35% of shoppers are willing to substitute a similar brand or product for the out-of-stock items on their shopping lists.
Read MoreGroundTruth’s New In-Stock Local Ads to Help Consumers Navigate Supply Chain Shortages this Holiday Season
Tom Donoghue, VP of CTV and OTT at GroundTruth explains the importance of optimizing advertising strategies to align with seasonal weather changes.
Read MoreDon’t Wait to Winterize Your Advertising Strategy
As kids head back to classrooms, in-person shopping returned as well.
Read MoreInfographic: Malls Were the Big Winner of Back-to-School Season
Dan Silver, GroundTruth SVP of Marketing joins other industry experts in a conversation surrounding 2021's holiday buying forecasts.
Read More2021 Holiday Retail Forecasts and Predictions
Eddie Dingels, GroundTruth's Chief Operating Officer, spoke with Advertising Week about the evolution of mobile advertising.
Read MoreSetting the Stage for the Next Evolution of Mobile Advertising
Eddie Dingels, GroundTruth's Chief Operating Officer, explains why data accountability is more important than ever during a new era of mobile advertising.
Read MoreExpert Roundup: The New Data Arms Race
Partnership to Build Awareness and Support for Community Food Programs.
Read MoreGroundTruth and No Kid Hungry Announce Partnership