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In as little as five years, all forms of ‘traditional media’ could be traded using programmatic, or automated, media buying technologies. Although resistance from the old guard, concerns around regulations, and the ongoing ‘tech fear’ (as well as headaches) is…
Macy’s is getting experimental with location data. “Location data can help us move from cross-device to omnichannel,” said Kimberly Yarnell, VP of digital media at Macy’s, speaking at the Mobile Marketing Association’s mobile location leadership forum on Thursday in New…
Location is the context for a meaningful experience, said Macy’s Kimberly Yarnell — and in-store visits can be the best predictor of intent. Macy’s arrived relatively early to the beacon party, initially deploying roughly 4,000 Bluetooth devices across its 850…
New York, NY – March 23, 2016 – Location-based mobile advertising is fast becoming a competitive differentiator, according to a new report by Forbes Insights, in association with xAd: “Location: A Strategic Marketing Imperative.” With mobile surpassing desktop computers as the most…
The 4A’s, the leading trade association representing the advertising agency business, closed out the first day of its flagship conference, Transformation, by unveiling the winners of the second annual 4A’s Partner Awards. The 4A’s Partner Awards recognize creative excellence that…
Millennial-savvy Taco Bell is using a handful of intriguing targeting tools to reach its audience as soon as they wake up in the morning as part of a campaign to promote its new breakfast menu. Last week, Taco Bell launched…
xAd wins in the Mobile category at the Local Search Association (LSA) Ad-to-Action Awards! With 100 entries this year, the competition was fierce for the 2016 Ad-to-Action Awards. The finalists represented a variety of interesting agencies, publishers, tech providers and…
New York, NY – March 3, 2016 – xAd, the leading location platform that enables marketers to reach the right people based on the real places they visit every day, announced a partnership with OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies…
NEW YORK – March 1, 2016 – xAd, the leading location platform that enables marketers to reach the right people based on the real places they visit every day, today announced John Costello, President, Global Marketing and Innovation at Dunkin’ Brands, and William “Bill” Zerella,…
At a recent event, hosted by xAd and The Rubicon Project, ExchangeWire’s Ciaran O’Kane moderated a discussion on the “future of mobile”. The thrust of the debate centred on mobile ad buying and its inherent challenges on the demand and…