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Is the era of the fast casual coming to a close? Visits to fast-food chains grew 5% faster than those to fast-casual chains in the second quarter of 2016, according to a report from location-based marketing company xAd released on…
comScore and xAd (a location-based mobile ad network) are beginning to measure how effective xAd’s mobile campaigns are for driving in-store visits. Today, the companies introduced a new tool called comScore Location Lift in xAd, which combines comScore’s campaign validation and methodology…
Solution Leverages xAd’s Proprietary Blueprints Technology and comScore’s Measurement Expertise to Determine How Mobile Ads on the xAd Network Drive Store Visitation NEW YORK, NY – June 22, 2016 – xAd, the global leader in location intelligence that drives sales, today…
Foot traffic is the new web traffic. Tech companies have become expert at analyzing consumer shopping patterns on websites. But the next frontier is observing how people shop in old-fashioned brick-and-mortar retail stores, and a growing number of companies, from…
xAd, a New York-based company that leverages location data to help marketers understand how best to court consumers, announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their…
NEW YORK, NY – June 15, 2016 – xAd, the global leader in location intelligence that drives sales, today announced the launch of MarketPlace Discovery, the world’s first public, real-time location intelligence platform that provides actionable visual insights into foot traffic…
After a string of food safety nightmares that injured Chipotle’s reputation as well as its stock price, the company seems to be on the road to recovery — at least, according to foot traffic analysis and consumer surveys. Recent analysis from…
If you’ve recently found yourself battling lines at your local Chipotle, you aren’t alone. The restaurant chain is showing signs of recovering from its nightmarish start to the year after a string of high-profile food poisonings left it without customers.…
There have been major paradigm shifts in the retail marketplace – we’ve seen the recent collapse of high street brands such as BHS and Austin Reed; e-commerce giants such as Amazon are seeing exponential growth. Despite this growth, 90% of…
Location is a way to make life better and more convenient. It is just like your remote which basically does everything for you, without telling. Location allows to index the physical world. It provides real-time marketing opportunities to various companies,…