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Foot traffic is the new web traffic. Tech companies have become expert at analyzing consumer shopping patterns on websites. But the next frontier is observing how people shop in old-fashioned brick-and-mortar retail stores, and a growing number of companies, from…
xAd, a New York-based company that leverages location data to help marketers understand how best to court consumers, announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their…
NEW YORK, NY – June 15, 2016 – xAd, the global leader in location intelligence that drives sales, today announced the launch of MarketPlace Discovery, the world’s first public, real-time location intelligence platform that provides actionable visual insights into foot traffic…
After a string of food safety nightmares that injured Chipotle’s reputation as well as its stock price, the company seems to be on the road to recovery — at least, according to foot traffic analysis and consumer surveys. Recent analysis from…
If you’ve recently found yourself battling lines at your local Chipotle, you aren’t alone. The restaurant chain is showing signs of recovering from its nightmarish start to the year after a string of high-profile food poisonings left it without customers.…
There have been major paradigm shifts in the retail marketplace – we’ve seen the recent collapse of high street brands such as BHS and Austin Reed; e-commerce giants such as Amazon are seeing exponential growth. Despite this growth, 90% of…
Location is a way to make life better and more convenient. It is just like your remote which basically does everything for you, without telling. Location allows to index the physical world. It provides real-time marketing opportunities to various companies,…
The ad tech IPO market has dried up in the last 18 months. Public ad tech stocks have fallen 13% this year. But the private ad tech market is still bustling. Plenty of ad tech companies are getting snapped up…
Search engine optimization helps marketers deliver the right answers to inquisitive consumers in a timely fashion. Social media channels, on the other hand, let brands connect and engage consumers in real time. But while these twin marketing tools are excellent…
Even as U.S. fast-food competition mounts, McDonald’s Corp. has maintained a dominant share of customer traffic, according to data from xAd Inc. The closest competitor was Starbucks Corp., which had 11 percent. Subway Restaurants ranked third, despite having more locations than…