Discover the latest news and industry updates from GroundTruth.
xAd will merge two winning ideas developed at Plan It Day to help drive efficiency for food redistribution charities on Do It Day, which will take place on 10 November. In cities all over the world, homeless people starve, while…
Leading location-based marketing company xAd is using its location technology for good for The Drum’s Do It Day on November 10. The company is looking to change the world by building a mobile phone app that can be a lifesaving…
Location intelligence platform xAd held an event in New York today for agencies and brands — “On Location.” While location intelligence is a hot topic, most marketers have only limited understanding of the space and its implications for the whole…
The former Dunkin’ Brands president advised marketers on turning data into action at xAd‘s On Location conference. In 2016, brands have access to more data than ever before — but the downside is that this data onslaught has many marketers…
Shanghai, September 2nd, 2016 — xAd, the global leader in location intelligence that drives sales, today announced its partnership with AdMaster, a leading marketing data technology company to provide its clients with a domestic measurement solution that links mobile campaign delivery…
xAd, a leader in location-based intelligence that drives sales, has revealed the extent of consumers’ use of smartphones to research and make purchasing decisions. The study examines how consumer’s relationships with mobile and physical location affects purchase behaviour and decision. The findings…
Is the era of the fast casual coming to a close? Visits to fast-food chains grew 5% faster than those to fast-casual chains in the second quarter of 2016, according to a report from location-based marketing company xAd released on…
comScore and xAd (a location-based mobile ad network) are beginning to measure how effective xAd’s mobile campaigns are for driving in-store visits. Today, the companies introduced a new tool called comScore Location Lift in xAd, which combines comScore’s campaign validation and methodology…
Solution Leverages xAd’s Proprietary Blueprints Technology and comScore’s Measurement Expertise to Determine How Mobile Ads on the xAd Network Drive Store Visitation NEW YORK, NY – June 22, 2016 – xAd, the global leader in location intelligence that drives sales, today…
Foot traffic is the new web traffic. Tech companies have become expert at analyzing consumer shopping patterns on websites. But the next frontier is observing how people shop in old-fashioned brick-and-mortar retail stores, and a growing number of companies, from…