With the relevance of CTV, the intersection of linear and connected TV, and the rising popularity of QR code advertising, marketers need to start thinking about how they can up level their marketing strategies to stay ahead of the curve. In the following Q&A, Advertising Week chats with Tom Donoghue, VP of CTV at GroundTruth and Mike Brooks, SVP of Revenue at WeatherBug about the shifting digital advertising landscape, and how it relates to the emergence of convergent TV and QR code advertising.