Meguiar’s has been a long-trusted brand by delivering on their mission of fueling the passion people have for their cars with their suite of auto care products.
Real-World Solutions


Meguiar’s Drives Visits: Targeting Tactics
The widely recognized auto care brand, Meguiar’s, applied a blend of targeting tactics across mobile screens to bring consumers into Walmart locations across the nation and inspire them to pick up their new product.
The combination of behavioral and location-based audiences greatly contributed to the success of the campaign as it ensured the right consumers were being reached at the right times to drive conversions.
Location-Based Audiences
Custom Behavioral Audiences
High-Indexing Locations and Behaviors
Purchase-Based Audiences
Visitation Spotlight
Out of the 75.3K total visits, 46% occurred from new visitors (those who have not been to a Walmart location in at least 90 days). Meguiar’s was very successful in driving foot traffic to the nearest respective Walmart locations to purchase their Wash & Wax product. Furthermore, 38% of visits occurred within one hour of ad exposure, highlighting the effectiveness of precise targeting tactics.
Visitation post-ad exposure peaked on Fridays as consumers were stopping into Walmart to purchase Meguiar’s products along with their weekend essentials. Meguiar’s saw an impressively low CPV of $0.57, solidifying the campaign’s success.
Real Business Results
By the Numbers
Visits driven by GroundTruth media
Return on Ad Spend (ROAS)
Of total visits were customers that had not been to Walmart in 90 days
Having partnered with GroundTruth for a number of years, I found their professionalism and dedication to be second to none. When coupled with great results and increased traffic in our targeted campaigns, it makes them a partner to go back to.
CLEMÉNT DELLACHERIE
3M, USAC Channel Shopper Marketer CBG Auto Care Channe