Yachak Organic Yerba Mate Energy Drink, a PepsiCo product, leveraged GroundTruth’s shopper data to drive visitation and product sales at both brick-and-mortar locations and their Amazon storefront online.
With precise targeting across mobile and connected TV (CTV) media channels, Yachak maximized the impact of this multichannel campaign to drive more shoppers to stores with their products on the shelf.
Real-World Solutions
Yachak blended Location and Audience Targeting, plus Retargeting across additional channels to hyper target their ads across multiple mobile and CTV screens.
Retail Block and On-Premise Targeting on mobile devices reminded shoppers to pick up Yachak products in store while near the premises of designated store locations in real time.
To reach customers based on past behaviors, Yachak targeted Location-Based Audiences, Custom Audiences made up of competitor’s convenience store shoppers and Health & Wellness Enthusiasts, plus Purchase and App-Based Audiences to reach shoppers with the Amazon App, other relevant fitness and nutrition Apps, or had bought in similar product categories.
Yachak reinforced their messaging by Retargeting consumers who were already served ads and visited store locations to reemphasize the message, build loyalty, and push consumers down the sales funnel.
Real Business Results
By the Numbers
Visits driven over a four-month long campaign
Visit rate lift
Average cost per click
GroundTruth was a great partner to launch one of Yachak’s first national media campaigns. Between their ability to target hyper customized audiences and leverage precise location targeting, we were able to drive brand awareness and store visits to key retailers within our network.
Brady Badmington
Associate Manager, Marketing, PBNA
